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Dyson to Build Its Electric Car in Singapore
October 24, 2018
Iconic British consumer technology company Dyson just announced it has selected Singapore as the first manufacturing site for a unique new line of electric vehicles.
Dyson, best known for consumer tech innovations such as the bagless vacuum cleaner and bladeless fans, had previously announced – about a year ago – it planned to enter the highly-competitive EV market sometime soon. That is now official, with Dyson confirming that it has selected Singapore for where it will build those cars.
The vehicles will be built at a new manufacturing facility. That factory is planned to be completed in 2020, with the first cars coming out of production in 2021.
The core technology for the car will be developed in Wiltshire in western England. Dyson also plans to build a special test track for the cars at the same facility.
Manufacturing, for the moment at least, will be reserved 100% for Singapore in part to make a statement about the international nature of Dyson’s business.
Dyson already has a strong presence in Singapore. It currently employs over 1,100 people in the country, split between its Advanced Manufacturing Centre at West Park, where it makes electric motors, and its new Singapore Technology Centre at Science Park One.
In announcing the decision to locate in Singapore, Dyson Chief Executive Jim Rowan said that, “The decision of where to make our car is complex, based on supply chains, access to markets, and the availability of the expertise that will help us achieve our ambitions. I am delighted to let you know that the Dyson Board has now decided that our first automotive manufacturing facility will be in Singapore.”
He went on to say that while “Singapore has a comparatively high cost base”, it also has “great technology expertise and focus.” Because of that, along with Dyson’s existing presence in the country and Singapore’s extensive advanced manufacturing technology, he said that the country was “the right place to make high-quality technology loaded machines, and the right place to make our electric vehicle.”
Prime Minister Lee Hsien Loong posted an extensive statement praising Dyson’s decision soon after the public announcement. He said that when he “met Sir James Dyson last month, he told me that our expertise in advanced manufacturing, global and regional connectivity, and the quality of our research scientists and engineers, all influenced Dyson’s decision.”
Dyson, which has made a name for itself for innovation in engineering and industrial design in consumer products around the world, is a rapidly-growing technology company. In 2017 its revenues were up 40% on a year-to-year basis, to £3.5 billion. Out of that, it earned a £800 million profit, itself up almost a third from the year before.
Copyright: North America Procurement Council Inc., PBC