Asia Biz News - Asian Business News and Tenders
Korean Maison de ANAIS Co. Clothing Line to Enter Taiwan and China Markets
August 29, 2018
South Korean young-casual clothing brand Maison de ANAIS Co., Ltd., developed by Seok Hyun Jung and Jeong Ho Lee targeted towards women in their late 20's to late 30's is awaiting the release of its woman's clothing brand 'ANAIS' and 'greygrei' into the Taiwanese and Chinese market.
Maison de ANAIS at 'FORMEX', the biggest design fair in Northern Europe. Photo: Maison de ANAIS
Early this year, Maison de ANAIS took part in the largest design exhibition in Northern Europe -- FORMEX -- which was held in Stockholm, Sweden. The company managed to successfully launch its products into the North European fashion industry while drawing high hopes from local fashion industry representatives and buyers. The brand tested the waters within the Chinese industry in July 2018 by taking part in the Shandon Korean Product Exhibition (143 companies, 168 booths), where it not only drew the interest of buyers but also from commercial agents, proving its growth potential within the Chinese market. 'greygrei' is awaiting its official release on VIP.com around this Fall, one of the 3 leading B2C internet shopping malls with the largest sales among Chinese E-commerce mobile apps.
The company has been in direct contact with Taiwanese consumers through its Chinese website (http://cn.anais.biz) over a period of around 2 to 3 years and has been conducting wholesale transactions with various Taiwanese buyers. A Maison de ANAIS Co., Ltd. spokesperson stated, "We have been increasing ANAIS's competitiveness and reference through direct contact with customers and we are planning to promote the Maison de ANAIS brand more intensively from the 3rd and 4th quarter of this year after establishing appropriate plans according to Taiwanese consumer styles and needs."
The company is also introducing the brands 'greygrei' and 'Maison de ANAIS' alongside 'ANAIS', which focuses on daily practical clothing designs by appropriately mixing trendy items into their basic everyday clothing lineups. The basic contemporary casual brand has received increasing support each year from the Korean female consumer demographic thanks to their choices in using a differentiated collection of materials and patterns, promoting comfort and chic styling to fashion leaders focusing on borderless and ageless stylings.
President Jeong Ho Lee stated: "Times are changing where a wide range of age-groups, especially female consumers in between their late 20's and late 30's, are taking the main role in invigorating the fashion market in Taiwan and China, from an era where the early to mid 20's used to be at the helm. 'ANAIS' and 'greygrei' hope to write the success story with Taiwan as the main stage."
'ANAIS' and 'greygrei' specialize on over-sized, loose-fit and H-silhouette coats, shirts and dresses with an overall minimalistic feel. We will strive to be noticed as a global brand by the Taiwanese consumers, for our efforts to pursuit the unique identity of Maison de ANAIS.