Asia Biz News - Asian Business News and Tenders
TV Series 'Binge Watching' Now Available via iQIYI For First Time
July 7, 2018
Binge watching is now available in China. The streaming media online entertainment service iQIYI Inc. just announced it will be releasing all episodes of two of its online dramas, "Legend of Yunxi" and "My Story for You" simultaneously -- for its VIP member tier.
"My Story For You" is a romantic drama exclusively shown on the company's online platform, and "Legend of Yunxi" is a historical drama exclusively produced by iQIYI. The scale of the immediate release of the two hotly anticipated series' full selection of episodes is a first for the Chinese online streaming industry, which had previously been confined to the traditional method of releasing new episodes of a series on a weekly or daily basis.
iQIYI's decision was the result of extensive market research regarding the viewing preferences of its users. The simultaneous release of all episodes to VIP members significantly increases the relative benefits available to paid up members and increases the amount of time users will spend on the platform, as they can enjoy marathon watching sessions of their favorite TV shows.
iQIYI has previously experimented with releasing content in advance to VIP members, beginning with the popular action and adventure series "The Lost Tomb", which saw paid members get access to all episodes in advance of non-members. "The Legend of S", an iQIYI exclusive which aired on the platform before it did on TV, was one of the first times the model of giving paid members instant access to all episodes within a TV show season was trialed, with the model also being used by season 2 of cop drama "Yu Zui".
"The addition of 'My Story For You' and 'Legend of Yunxi' to our selection of online dramas made available in full at the first instant to VIP members is a step forward for China's online streaming industry", said Yang Xianghua, Senior Vice President of iQIYI. "The support of our VIP members makes what we do at iQIYI possible and we continue to show our gratitude by improving the quality of service we provide to them. As people increasingly watch their shows online, the way they consume media is changing. Our innovations in show scheduling once again prove that iQIYI is the undisputed leader of the pack when it comes to bringing Chinese online streaming users the very best viewing experience".
Copyright: North America Procurement Council Inc., PBC