Asia Biz News - Asian Business News and Tenders

Rakuten AIP and Research Now Form Digital Marketing Strategic Partnership

December 4, 2017

Tokyo-based Rakuten AIP, a major Asian online market research firm, and Research Now, a digital market research data firm based in Plano, Texas, have formed a strategic alliance which will enable each company access to each other's panel data and the development of digital research products and service.

The agreement brings together Research Now's global reach and Rakuten AIP's recognized strength in twelve Asian countries: JapanChinaIndiaSouth KoreaTaiwanThailandIndonesiaHong KongSingaporeMalaysiaVietnam and Philippines.

The partnership expands the geographic and regional reach of each company's extensive databases of consumers for country-market and multi-country surveys. Clients will benefit from the ability to access data and buy sample from both Research Now's more than 11 million consumer and business panelists worldwide, which are supported by rigorous quality methodology for panel data management, and Rakuten AIP's industry leading panel and data assets, which include the largest online research panel available across the Asian markets and unique access to the Rakuten group's reach of over 1 billion consumers worldwide.  

The companies will work together to explore the development of new digital measurement solutions for Rakuten AIP's panel database, based on Research Now's existing advertising measurement and audience validation solutions.

These solutions arm clients with measurement and validation powered by first-party data from verified individuals.  Marketers and their agencies use Research Now digital solutions to track the performance of their media investments, optimize advertising campaigns, and ensure the delivery of communications to target audiences.

Gary S. Laben, CEO of Research Now, says, "This unique partnership will advance the ability of marketers and market researchers to reach more effectively the consumers with whom they wish to engage, in a significant global market.  It will also benefit consumers by connecting them with brands and communications that are most relevant for them."

Atsushi Tamura, Chairman and Representative Director of Rakuten AIP, commented, "The decision of both companies to work closely in this partnership confirms each of our positions as leaders in our respective fields. Our combined unique strengths allow us to offer many clients an outstanding online proprietary panel resource and solutions."