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Virgin Mobile Middle East and Africa MVNO Now Has Over 3.5 Million Customers

April 19, 2017

Virgin Mobile Middle East and Africa (VMMEA) currently offers services under the Virgin Mobile and FRiENDi mobile brands and uses Sweden'based Symsoft's MVNO (Mobile Virtual Network Operator) software platform. It also just surpassed 3.5 million customers throughout its service region.

Virgin Mobile Middle East and Africa (VMMEA) was the first licensed MVNO to launch in the Middle East region, and today is offering services under the Virgin Mobile and FRiENDi mobile brands across the region, collectively serving more than 3.5 million customers. VMMEA is offering full mobile voice and data services, which are made easy to use for the customers via extensive digitalization, as well as an innovative approach to connecting the customer's mobile phones, tablets and dongles under a single subscription.

"We have reached previously underserved market segments by developing and evolving attractive mobile services to customers in these segments" says Mikkel Vinter, Founder & Director of VMMEA. "Learning from each market we serve, and constantly innovating our product and distribution to meet a changing industry, we have become the biggest MVNO group in the region. We work with Symsoft as one of our strategic technical partners, and utilize theSymsoft MVNO Platform in all our regional markets. As our differentiating factors include product innovation and an ability to quickly capitalize on market opportunities, we consider our partnership with Symsoft an important elementof VMMEA's success" continues Mr. Vinter.

Ever since its inception, VMMEA has used the Symsoft MVNO Platform to create a superior customer experience, and the Symsoft MVNO product suite provides VMMEA with the ability to independently define service logic combined with real-time traffic management and value added services. The open APIs provided by the Symsoft MVNO Platform allow for integration with customer service channels appropriate for all market segments.

"We are proud to call VMMEA one of our most important customers, and they represent the innovative and modernmobile provider that our MVNO Platform was built to support" says Johan Rosendahl, Managing Director at Symsoft. "VMMEA is not only meeting the needs of their customers, they are creating new benefits for the customers in a region that is evolving rapidly. It is exhilarating to see that our MVNO Platform and services portfoliocontinue to support the success of VMMEA, and we are confident that VMMEA has a bright future ahead of it" continues Mr. Rosendahl.

About Symsoft - http://www.symsoft.com 

Symsoft is a trusted partner to more than 70 Mobile Operators in over 40 countries, providing innovative, robust and scalable software and services for our customers in the areas of Real-Time BSS, Value Added Services, Fraud Prevention and Signalling Security. Combining applications in our portfolio and leveraging our substantial experience allows us to deliver end to end solutions for traditional operators, virtual operators and enablers as well as IoT Service Providers. In order to cater to customers' needs, Symoft's solutions are provided on-premises, as a managed service or in the cloud.

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