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UAE's Meraas Introduces 4 New Hotel Brands
April 18, 2017
As part of a broader branding approach for the company, UAE hotel developer Meraas just launched the EVADO, RE VERA, VIVUS and MQ new hotel hotel brands. They are part of an objective to establish the company as a world-class hotel operator serving a variety of guest needs.
Meraas established its hotel operating arm in December 2015 to complement Dubai's strategic roadmap of becoming a global destination of choice. The newly launched hotel brands are carefully curated to cater to the specific needs of travellers and visitors to the city and offer best-in-class design and the latest technology. The brands will target travellers in the boutique luxury, luxury, upper upscale, and upper midscale segments, with hotels set to be situated in prime locations.
Abdulla Al Habbai, Group Chairman at Meraas, said: "Meraas has firmly established itself as a key innovator in the UAE through its portfolio of landmark destinations. In line with our commitment towards contributing to Dubai Tourism Vision 2020, approved by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, we have identified a unique opportunity to introduce new, home-grown hotel brands, across different segments."
"Dubai has been successful in attracting global hotel operators. The city has also succeeded in creating local hospitality experiences on par with international hospitality brands. We are confident that the new brands that we're introducing will enrich the sector, offer modern choices, and reinforce Dubai's position as a leading tourism destination."
The first of the new hotels to be operated by Meraas are Re Vera and Vivus branded resorts located at Bluewaters. The hotels are on schedule to open their doors in 2018, and will be a short walk from Ain Dubai, the world's tallest and largest observation wheel, being built the island.
Re Vera Bluewaters Resort boasts 178 luxurious rooms and 96 serviced apartments, ranging from one to four bedrooms. Vivus Bluewaters Resort comprises 301 rooms and 119 serviced apartments also ranging from one to four bedrooms. Guests will have direct access to an array of amenities and services, as well as a 450-metre private beach.