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Yamaha Acquires Industrial Products Business of Subaru

February 15, 2017

Yamaha Motor Company, a Japanese automotive manufacturer, has purchased Subaru Industrial Power Products, the industrial products division of Fuji Heavy Industries and later sold under the Subaru brand.

 The acquisition is a result of an agreement between parent companies Yamaha Motor Co., Ltd., and Fuji Heavy Industries Ltd., both of Japan, and is expected to be completed by Oct. 1.

Fuji Heavy Industries is ceasing the production and sale of multi-purpose engines, etc. at the end of September 2017.

"Yamaha has made the multi-purpose engine market a priority," said Jim McPherson, Yamaha's Outdoor Power Equipment division manager.

"Yamaha entered the popular lawn and garden industry earlier this year with the introduction of the all-new MXV-EFI Vertical V-twin series. The Subaru Industrial Power Products acquisition further solidifies Yamaha's commitment to continuing our recent expansion into this important segment of our business."

As part of the acquisition, Fuji Heavy Industries will transfer to Yamaha Motor Powered Products Co., Ltd. (YMPC), also of Japan, technology relating to the EH65, EH72, and EH65V of the EH Series V-Twin Overhead Valve multi-purpose engine range, which are used in large generators and large lawn mowing machinery.

The acquisition of this technology will enable YMPC to sell the EH Series V-Twin Overhead Valve multi-purpose engines both within Japan and overseas, including through YMUS in the United States.

Through the acquisition, YMUS will continue aftersales service for Fuji Heavy Industries' multi-purpose engine business in North America (excluding Mexico), while further strengthening its power products business in North America.

Copyright: North America Procurement Council, Inc. PBC